SEL is a 50% shareholder in Velocity Brand Management (VBM), the licensing agent for most major sports in Australasia, including the National Rugby League, New Zealand Rugby League, Football Federation of Australia, Cricket Australia, Netball Australia, the ANZ Championship, Surf Life Saving Australia and the Australian Open Tennis.

In addition, VBM represents international sports organisations such as the All Blacks, New Zealand Cricket Association, English Cricket Board and the British & Irish Lions.

Furthermore, SEL and VBM have exclusively co-managed the licensing programs for the 2011 Rugby World Cup and the 2015 Cricket World Cup and the ICC’s other global tournaments.