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mm001SEL acts as the sales agent and facilitates the strategic management and delivery of the Magic Millions Raceday and Magic Millions Sales events.

The spectacular Magic Millions Carnival is held on the Gold Coast each January. Magic Millions owners, Gerry Harvey and Katie Page-Harvey, stage a unique blend of major events including; Thoroughbred horse sales, the Barrier Draw, Moët & Chandon Launch Party and Australia’s inaugural $10m Raceday, combining a platform of prestige and glamour with passion.

Commercial Partnerships afford brands the ability to engage with a burgeoning client base of passionate high net worth individuals across Australia and international territories.

Commercial revenue increased by 60% in 2016.

Magic Millions Sales:

More than $298m spent on Australian Thoroughbred Race Horses in 2015/16

  • Champions include; Capitalist, Winx, Buffering, Sweet Idea, Written Tycoon, Fastnet Rock, and Snitzel
  • Gold Coast, Perth, Adelaide, Launceston
  • Activation and corporate hospitality at Ringside Dining amongst high-rolling buyers
  • Every Sale is live streamed on the website and YouTube channel with an average stay on site of over 10mins


Jeep Magic Millions Raceday:

The 5th richest raceday in the world

  • Featuring 2 races worth $2m and 5 races worth $1m, broadcast live FTA over 5.5hrs by Seven
  • Only horses graduated through the Magic Millions Sales are eligible for nomination to these races
  • In 2016 Gold Coast Turf Club recorded a 45% increase in gate attendance for Australia’s first ever $10m Raceday (24k patrons)
  • Jewel VIP Marquee is regarded as Australia’s premier trackside corporate hospitality offering


Pacific Fair Magic Millions Polo:

The 2017 Magic Millions Carnival will be launched by a brand-new event. Magic Millions co-owner, Katie Page-Harvey, saw polo as the next jewel in the Carnival crown. The event was announced in Paris in July with the Gold Coast’s newly redeveloped Pacific Fair Shopping Centre as Naming Rights Partner. Featuring Zara Phillips, Francesca Cumani, US Polo Captain, Nic Rolsan, Argentina’s Alejandro Novillo Astrada and the Australian World Championship Squad, Sunday 8 January 2017 on the Gold Coast is set to sizzle. For more information please visit


Social Media:

IN  9,800 followers
FA 21,000 followers
TW 11,000 followers

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