SEL was appointed the full service commercial agent for the NRL in 2010. SEL continue to work for the NRL and having secured long term partnerships this year with Bundaberg Rum, Schick Men, Downer Group and Treasury Wine Estates, SEL continues to help grow the NRL’s commercial program and maximise the organisation’s sponsorship portfolio. 2017 is set to be a huge year for the code with the Rugby League World Cup being hosted across Australia, New Zealand and Papua New Guinea.
The role as sponsorship agent is a turnkey service, from sales strategy, implementation of sales plans, preparing sales materials, selling, contract drafting and overseeing compliance. Since SEL’s engagement, the NRL’s sponsorship program has increased by over 150%, helping cement the future of the game.
SEL are commercially involved across all facets of the game, from the Telstra NRL Premiership and Holden State of Origin Series, through to the NRL grassroots One Community and participation development programs.
- ONE OF THE CLOSEST SPORTS COMPETITIONS GLOBALLY
- THE HOLDEN STATE OF ORIGIN SERIES IS AUSTRALIA’S PREMIER SPORTING SERIES AND ENTERTAINMENT EVENT
- THE 2015 STATE OF ORIGIN SERIES WAS THE BIGGEST EVER WITH A NEW SERIES ATTENDANCE RECORD OF 224,135 AND A CUMULATIVE SERIES AUDIENCE OF 10.9 MILLION
- THE NRL HAD 4 OUT OF 5 MOST VIEWED TELEVISION BROADCASTS IN 2015
- 17% VIEWERSHIP INCREASE IN 2016 – AVERAGE OF 550,000 PER MATCH
- 14% MEMBERSHIP INCREASE IN 2016 – TOTAL OF 292,000
- 8% ATTENDANCE INCREASE IN 2016 – AVERAGE OF 15,669 PER MATCH
- 5 MILLION RUGBY LEAGUE FANS – MORE THAN ANY OTHER SPORT
- THE NRL IS THE NUMBER ONE SPORT IN SOCIAL MEDIA FOR AUSTRALIAN FANS WITH OVER 8 MILLION FOLLOWERS
SEL Contact: Matt Porm, Head of Commercial – matt@sel.com.au