SEL was appointed the full service commercial agent for the NRL in 2010. SEL continue to work for the NRL and having secured long term partnerships this year with Bundaberg Rum, Schick Men, Downer Group and Treasury Wine Estates, SEL continues to help grow the NRL’s commercial program and maximise the organisation’s sponsorship portfolio. 2017 is set to be a huge year for the code with the Rugby League World Cup being hosted across Australia, New Zealand and Papua New Guinea.
The role as sponsorship agent is a turnkey service, from sales strategy, implementation of sales plans, preparing sales materials, selling, contract drafting and overseeing compliance. Since SEL’s engagement, the NRL’s sponsorship program has increased by over 150%, helping cement the future of the game.
SEL are commercially involved across all facets of the game, from the Telstra NRL Premiership and Holden State of Origin Series, through to the NRL grassroots One Community and participation development programs.
SEL Contact: Matt Porm, Head of Commercial – firstname.lastname@example.org