Exclusive commercial rights management for Australia’s premier horse sales and racing carnival, The Star Gold Coast Magic Millions Carnival. Since appointment, SEL has doubled partnership revenue through partnerships with The Star Gold Coast, Harrolds, Pacific Fair, Woodford Reserve and BetEasy.
Magic Millions
25 Magic Millions owned or affiliated events over 10 days
$181 million in yearling sales in 5 days
70,000 + room nights
$37.48 million in economic impact for the Gold Coast
Ambassadors include Zara Phillips and husband Mike Tindall, Nacho Figueras and Billy Slater
