Since its launch in 1997, SEL has enjoyed incredible success – achieved through second-to-none industry experience, skill and expertise.

SEL and its group companies are established as some of Australia’s leading and most recognised sport, entertainment and talent agencies.

With unrivalled experience and a comprehensive understanding of the value of sport, events and commercial rights, SEL is at the forefront of sports marketing & event management in Australia.

SEL Group Companies

Commercial sports & entertainment consultancy
Strategic rights valuation and sales – analysis benchmarking and negotiation
Activations and events
Talent management

Intellectual Property management and licensing

Social video, performance and detonation
Digital leverage campaigns
Content creation
Exclusive agency partnership with LADbible Group

Team

James Erskine

Chairman

Golf. Pinot Noir. Saltwater. Art…in no particular order.

Basil Scaffidi

Managing Director

80’s music. Sport tragic. Wine-lover. Proud President of Bronte Surf Club.

Martin Criss

Chief Financial Officer

Iron bender. Trophy Husband. Catan Champion. One team, one dream…Parra Power.

Tom Matson

Director of Talent and Events (aus)

Hoops tragic. Ex Aussie Rules enthusiast. Partial to long stories. Sandgroper. Piscean

Ted Helliar

Ted Helliar

Director / Co-Founder - The Social Beat

A sneaker wearing, sunglass buying content creator fueled by the sun, the ocean and hair product

Katie Anderson

Accountant

Irish marathon runner. Wine swilling Labrador lover. Obsessive timekeeper. Double trouble with my twin Jane.

Isabella Holland

Commercial Executive

Ex Aussie Tennis player. Pinot Noir Enthusiast. Lover of all things outdoor. Queenslander at heart.

Ed Clark

Commercial Executive / In-House Rugby Australia Hospitality Sales Executive

beat the poms, tall table at the pub, bs7 squash champion, sundays at brookie 🦅

Rebecca Lambert

EA to Managing Director

Organiser. Handbag enthusiast. Interior design and travel obsessed.