NationalRugby League

From 2010 to 2016 SEL appointed as the National Rugby League’s (NRL) exclusive commercial agency.

Commercial sales responsibility across all facets of the game from the Telstra NRL Premiership and Holden State of Origin Series, through to the NRL’s grassroots One Community and participation development programs.

Over 6 years, SEL secured partnerships between the NRL and Bundaberg Rum, Schick Men, Downer Group and Treasury Wine Estates.

• Resultant 200% increase in sponsorship revenue.