To celebrate The Queen’s 90th birthday and her patronage of over 600 charities, SEL transformed The Mall in St James’s Park to stage the largest ever Royal birthday party.
Once in lifetime joint venture event partnership with HRM Queen Elizabeth II.
10,000 guests
3+ million viewers on BBC1
₤750,000 raised for 290 charities in the UK and Commonwealth
Event partnerships including Boots UK, BT, Pimm’s, Marks & Spencer and Unilever
