SEL appointed Rugby Australia’s exclusive Licensing Program Manager for over 20 years.
SEL responsible for procurement of Licensees and design, development, management and implementation of Licensed Product through new and existing retail channels.
Rugby Australia Licensing Program
25+ Licensees
Key contracts with ASICS, Gilbert, 2XU and MJ Bale across XVs and 7s Programs
Created the first Indigenous Jersey to be worn by a national sporting team
Overseen the Wallabies Program through three Rugby World Cups
Delivered Rugby Australia its largest licensing revenue since the 2003 RWC at the 2013 British and Irish Lions Tour
